Cory Plock is on the Board of Directors of the WestConn_logo of Danbury, Connecticut. The Western Connecticut State University Foundation has an ultimate mission to change its students’ lives for the better with charitable gifts. As a member of the Board of Directors, Cory Plock works with fellow professionals, the university, and other partners to help raise and donate funds where they are most needed in the academic community.

Philanthropic programs associated with the Western Connecticut State University Foundation include annual giving, capital campaigns, endowments, special events, and planned giving. The foundation also sponsors certain on-campus activities and university-affiliated projects that help integrate the students, academic community, and the greater community at large. Many scholarships are also offered by the foundation, including the Berkshire Food, Inc., Scholarship; the Isabelle T. Farrington Scholarship; and the Kenneth R. Fryer Memorial Scholarship, which are available to students regardless of academic concentration. Learn more about the Western Connecticut State University Foundation at


The president of the software consulting firm Prolifogy, Inc., Cory Plock, PhD, also serves as an associate at Parsa Wireless Communications and an Adjunct Associate Professor at New York University. He possesses nearly two decades of business experience in the computer software industry.

Question: What constitutes outsourcing?

Cory Plock: Outsourcing involves a company going outside itself for the production of goods or services rather than producing everything internally.

Question: What advantages does outsourcing provide?

Cory Plock: A business that chooses to outsource certain goods can reduce production costs, taking advantage of a division of labor. For instance, a car manufacturer might choose to outsource the production of tires for its vehicles to a company that specialized exclusively in tire manufacture.

Question: Why would a company not wish to outsource?

Cory Plock: Although outsourcing offers clear benefits, especially in terms of cost savings, problems can result when a business decides to outsource in another country. Known as offshoring, this type of outsourcing entails significant risks, both for the individual company and for the country at large, including the loss of intellectual property, reduced product quality, increase of environmental pollution, furthering slave labor, and endangering the national economy.

A division of Thomson Reuters Expert Witness Services, Silicon Valley Expert Witness Group features a database of over 1,000 expert witnesses who can assist during lawsuits. Available across the country, these professionals receive vetting, and they are cleared of conflicts before Silicon Valley Expert Witness Group recommends them to a client.

By logging onto, individuals can enter the name of the parties involved in the suit and the subject matter in which they need an expert. Members of this entity possess expertise in manufacturing, electronic component design, microelectronics, image processing, and many other fields of varying specificity. Silicon Valley Expert Witness Group has provided liability and damages valuation, lost profit and reasonable royalty analysis, intellectual property consulting, and patent portfolio evaluations to major law firms such as Kirkland & Ellis LLP, Mintz Levin, and DLA Piper.

About the Author:

Throughout his career, Cory Plock has performed in roles related to computer science for Connecticut Custom Software, Pepsi Co., Boehringer Ingelheim GmbH, and the National Aeronautics and Space Administration’s Ames Research Center. An Adjunct Associate Professor with New York University and President of Prolifogy Inc., Cory Plock belongs to Silicon Valley Expert Witness Group.

Because of the vast and continuously changing nature of information technology, many companies turn to outsourced services to reduce costs while maintaining access to a team of experienced technology professionals. Large organizations often outsourced entire enterprise operations to other countries where low overhead and cheap labor costs undercut the expenses they would have sustained by keeping such services in-house. Small organizations, on the other hand, adopted outsourcing as a means of gaining expert services without the salaries, additional office space, and ongoing training that would be required to maintain a full-time IT department.

Some companies that offer outsourced technology services focus solely on the completion of specific tasks or projects. They parcel out client work to their employees based on expediency rather than an ongoing commitment to advancing the business as a whole; in many cases, outsourced contractors have no hands-on knowledge of their client’s business model or philosophy. The outsourcing company often capably performs assigned processing functions or implementation of new equipment or software, but may not be readily available to address unanticipated outages or failures. Without the ability to discuss problems and demonstrate malfunctions to a member of the outsourcing team, who is familiar with the system or solution, companies lose valuable time trouble-shooting and testing rather than resolving problems and moving forward.

About Cory Plock: The Proprietor of Connecticut-based Prolifogy, Inc., Cory Plock oversees a team of seasoned information technology professionals in the development and implementation of custom software solutions. With more than 20 years of experience in the industry, he identifies and designs scalable applications that meet the immediate needs of clients while providing room for future growth. Because of his expertise in copyright law, especially as it applies to software, Cory Plock has extensive experience serving as an expert witness in intellectual property matters, including those involving copyright and patent infringement.

For every employee who performs a critical function for your business, there exists a customized software application waiting to be created that can perform the same function faster, more accurately, and less expensively. Prolifogy can make it happen with its staff of Ph.D. industry-leading experts working alongside its world-class software development team.

Not long ago, such ideas were pure science fiction. However, today’s software applications are capable of learning, reasoning, and making critical business decisions quickly and correctly. However, customized software using state-of-the-art technology is not sold off-the-shelf. You need industry-leading software experts who understand the latest and know how to properly apply them to business critical solutions.

Through active involvement in research, industry, workgroups, conferences and academia, Prolifogy experts are contributors to the state-of-the-art of modern software technology. With expertise in areas such as machine learning, artificial intelligence, 3D graphics, computer vision, synthesis, embedded systems, programming languages, and many others, Prolifogy is able to harness today’s technology to create solutions of varying scope and complexity.

The process begins with an initial consultation where we discuss your business and operational goals in order to gain a deep understanding of your needs. Our experts then research and identify the technologies applicable to your specific domain and offer clear, actionable proposals and flexible terms. We present all technical information in plain language and spend ample time learning your needs and answering your questions. Our clients range in size from mid-sized businesses to international conglomerates.

To find out how Prolifogy can make a difference in your company’s bottom line, please call us in the United States at (855) 776-5436 or contact us through our company web site.

Cory Plock is the President of Prolifogy, Inc., a Danbury, Connecticut based software development and consulting firm.  Prolifogy develops customized software solutions for corporate clients of all sizes. Advanced software development—one of our flagship service offerings—involves the conception, design, and implementation of highly sophisticated and novel software solutions.

Most ordinary software applications, when abstracted to a high enough level, do nothing more than move data around. For example, a web site user may enter information about themselves into a form, which upon pressing a button will cause the information to be stored in a database. Later, the information will be retrieved from the database and used for various purposes such as reporting, automatic emails, or user display. The information may also serve as input to some business logic that determines, for example, where to send the user next. Although the exact purpose may differ between applications, the general technology theme remains the same: move information around.

Meanwhile, the state-of-the-art in software has evolved from simple data storage and retrieval into highly sophisticated algorithmic solutions. Awareness of surroundings, reaction to external events, and human-like abilities such as listening, speaking, and understanding information and sensory input are among a few capabilities making their way into modern software. We like to call this phenomenon Software 2.0.

Cutting-edge technology is everywhere: advanced reasoning, outcome prediction, voice recognition, real-time risk-assessment, behavioral identification (e.g., shoplifting), theorem proving, mood detection and many others. Although most of these technologies already exist right now, many are used for highly specialized purposes or have yet to be fully commercialized and therefore remain out of reach to most firms—even larger ones.

The main obstacle preventing wider adoption of these technologies in modern software is the lack of available required skill—even if the money and the willingness to push the envelope are both present.

Prolifogy’s team of associates is comprised of Ph.D. researchers with expertise spanning a wide range of disciplines. We provide fast and hassle-free access to the world’s leading experts in many areas of bleeding-edge computer science research. Whether your organization requires ground-up solutions or the integration of smarter capabilities into existing projects, our associates are available for on-site and off-site consultation and software development engagements.

For more information or an initial consultation, please call us toll free at +1 (855)-PROLIFOGY.

The situation: you have invested an enormous amount of money and company resources in developing software solutions to address client needs. Regardless of the size of your company, every dollar counts and you want to know that your investment today will ultimately produce a fast, modern, scalable, and correct software solution that will still be usable tomorrow with tomorrow’s technology. Your software developers are bright and talented, but do not have a wide industry exposure, research experience, or the appropriate depth of technology knowledge to help your decision makers guide the company’s technology strategy, or even justify the investment for that matter.

If this dilemma sounds familiar, that’s because you’re not alone.

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Rethinking Innovation: The Case for Using Software Experts